Case StudyChowly Platform
Two Eggs! Doubled Direct Sales and Saved $64K in Fees
Suburban Atlanta, Georgia3 locations
+53%
Increase in first-party sales
$64,351
Saved in third-party commissions (4 months)
+11.3%
Increase in average basket size
+37%
Increase in Google organic traffic
4.05x
Return on Ad Spend
The Challenge
Richard faced steep financial tradeoffs with third-party delivery apps. At one location, DoorDash generated $41,000 in sales but consumed $17,000 in fees. Across all locations, DoorDash claimed 41% of monthly delivery revenue. Additional obstacles included no customer data access, no control over guest experience, and fragmented technology requiring multiple tablets.
The Solution
When the Chowly Platform launched, Two Eggs! consolidated operations under one integrated system including first-party ordering integrated with POS, optimized marketing website, branded mobile app, full menu and pricing control, dynamic pricing for margin protection, Google Ads tools, and real-time dashboard insights with attribution and ROAS tracking.
“You don't even need to show me how well it's going, I already know you guys have more than doubled my direct 1st party sales.”
Richard Penny
Founder and Owner of Two Eggs!, Two Eggs!