Taqueria El Tapatio Grew Orders 711% with Chowly
The Challenge
Taqueria El Tapatio operated with fragmented systems. The restaurant lacked a website and direct ordering capability, forcing reliance on third-party delivery apps that consumed 20-30% of revenue. Management required bouncing between three separate tablets during service, and menu updates had to be replicated across multiple systems with no automated customer re-engagement mechanism.
The Solution
Implementation occurred in three phases: first, integration of all delivery orders into one Chowly dashboard with pause functionality and margin protection through strategic upcharging. Second, launching a marketing website with first-party ordering, promoting direct ordering through postcards in delivery orders. Third, leveraging analytics and automated marketing tools to capture customer emails and enable targeted promotions.
“Chowly is helpful in every way. We can use the Chowly Platform for many different facets. It's strategic and it's convenient.”