Mr. B's Gained $31K in Revenue and 29% More Orders
The Challenge
Mr. B's operated with outdated systems relying heavily on phone orders. Staff manually wrote tickets, re-entered them into tablets, and sent them to the kitchen — creating operational chaos. Third-party marketplace apps charged 20-30% commissions, significantly reducing margins. Customer data from these platforms never returned to the restaurant.
The Solution
Mr. B's implemented a phased approach: first, direct integration routed third-party orders into Lightspeed POS, eliminating re-entry errors. Second, first-party ordering launched through a conversion-ready website, shifting orders from costly marketplaces to owned channels. Third, the full Chowly Platform deployed within 30 days including integrated online ordering, Google Business Profile optimization, digital marketing campaigns, and online catering.
“Before, we had people taking orders over the phone, re-entering them into tablets, and sending them to the kitchen... it was chaos. Once the Chowly Platform fixed that, we just took off.”