Fan Tang Achieved 17x ROAS and +56.5% Revenue Growth
The Challenge
Fan Tang faced operational fragmentation across multiple third-party delivery platforms with separate tablets requiring manual POS re-entry. During COVID's delivery surge, the restaurant struggled with inaccurate quote times, tablet clutter, and staff time diverted to tech troubleshooting rather than hospitality. The owner needed unified systems to streamline operations while shifting business toward owned channels.
The Solution
Jason Zeng integrated third-party marketplaces directly into the POS through Chowly, eliminating manual entry and tablet overload. He then expanded to the full Chowly Platform, adding first-party online ordering, real-time menu sync, Apple Pay, marketing tools, and Google Business Profile management. Staff gained the ability to adjust pickup/delivery times across all channels instantly.
“When we get really busy, I jump on the Chowly Platform and set 30/45/60-minute pickup times — then push it to every channel with one click.”