Case StudyOff-Premise
Smokin' Oak Drove $787K in Sales with Chowly
National (multi-state)Multiple locations
$787K
Total sales
+20%
Average basket size increase
$316K
Projected annual Smart Pricing revenue
$30.45
Average basket size
The Challenge
The expanding franchise faced difficulties maintaining consistent quality across multiple locations. Their commitment to freshness — operating without freezers and relying exclusively on wood-fired cooking — required meticulous service management. Managing digital ordering and integrating various technology platforms presented significant obstacles while scaling nationally.
The Solution
Smokin' Oak implemented Chowly's Off Premise Platform for digital ordering, marketing, and integration services. The platform powers operations for over 17,000 restaurants and integrates with DoorDash, Google Food Ordering, GrubHub, and UberEats. Smart Pricing optimization enhanced profitability by enabling demand-based pricing adjustments.