Case StudyDigital Marketing
Green Ridge Drove 100K Website Visitors with Chowly Marketing
Maryland3 locations
100K
Additional website visitors via Google Ads
1.5M
Unique impressions from Meta ads
250K+
Unique new users reached
<$2
Cost per 1,000 reached (vs. $10+ benchmark)
+27%
Increase in weekday reservations
The Challenge
Green Ridge Hospitality faced difficulties managing marketing across three distinct dining concepts — The Turn House, Salt & Vine, and Maggie's — with unique customer bases and varying brand recognition levels. Owner Thomas Zippelli possessed culinary expertise but lacked bandwidth and knowledge for complex digital marketing campaigns.
The Solution
Green Ridge partnered with Chowly Digital Marketing to streamline operations across all three restaurants. Each restaurant received tailored strategies: Salt & Vine targeted affluent clientele for reservations, The Turn House focused on private event promotion, and Maggie's allocated budget to promotions for price-conscious customers. Real-time data tracking optimized advertising spend.
“For someone like me, whose background is cooking, Chowly Digital Marketing is a game changer.”
Thomas Zippelli
Executive Chef/Owner, Green Ridge Hospitality, Green Ridge Hospitality