Case StudyOff-Premise
Germantown Cafe Boosted Sales 29.7% with Smart Pricing
Nashville, Tennessee1 location
+29.7%
Increase in total sales vs. base prices
+30%
Increase in average basket size
$61.43
Average basket size
The Challenge
Germantown Cafe encountered obstacles including competitive pressure, inadequate technology integration, workforce administration, third-party delivery dependencies, and marketing limitations. Integrating mobile ordering, QR payment systems, and feedback mechanisms while maximizing their benefits posed challenges for this independent operation with limited time and resources.
The Solution
Chowly's Smart Pricing feature enabled Germantown Cafe to optimize pricing specifically for third-party delivery services including DoorDash, UberEats, and Google Ordering. Through strategic price adjustments, the cafe preserved stronger margins while directing customers toward their website through in-bag promotional materials highlighting direct ordering benefits.