SEO & Visibility

Google: Your Restaurant’s Digital Front Door

2025-01-29 • Keri Bienert

When people are hungry, their first stop is Google. It’s how they find what’s nearby, check hours, browse menus, and—most importantly—decide where to order from. For restaurants, Google has become the front door to your digital storefront.

Check out our Google Business Profile Workshop recording and grab your free workbook for actionable insights from industry experts.

At Chowly, we’ve spent years helping restaurants unlock the full potential of Google’s tools, and the results speak for themselves:

$200k in six months

One restaurant earned over $200k through Google Food Ordering (GFO), shifting revenue from third-party marketplaces to first-party orders.

Double the website traffic

A 10-location group saw their website traffic soar by making their Google Business Profile (GBP) names and categories consistent.

20% sales boost in 60 days

One restaurant grew their sales by 20% with a simple $4/day investment in Google Search Ads (GSA).

The power of Google can’t be overstated, and that’s why it’s a core focus of the Chowly Platform.

Sterling Douglass, Chowly Co Founder and CEO, recently joined industry leaders at the Google Restaurant Summit to explore the latest tools and trends shaping the restaurant industry.

Here are some key takeaways:

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Restaurant searches are growing:

Google remains a top discovery tool for hungry customers.

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Multilingual opportunities:

With the rise in Spanish-language searches, optimizing your profile for this audience is key.

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Google Business Profile (GBP) is essential:

Keeping your menu, photos, and details fresh and engaging can make or break a customer’s decision.

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Emerging tools:

Google is rolling out features like AI-generated descriptions and multi-unit profile management, making it easier for operators to thrive.

Google Business Profile (GBP)

Your secret weapon for ranking higher in search results and attracting more customers.

Google Search Ads (GSA)

Targeted, hyper-local campaigns that get you in front of customers actively searching for what you offer.

Google Maps

The #1 way diners discover restaurants nearby—optimize your listing to win high-intent, local traffic.

Google Food Ordering (GFO)

Seamlessly convert third-party sales into direct orders.

Google Assistant

Voice search is rising fast—ensure your listing is accurate and complete so customers can easily find and order from you using voice-enabled devices.

Google Search

Still the top way people discover restaurants. Optimizing your presence here means showing up when diners search “best [food] near me” or “[restaurant] open now.”

The Chowly Platform simplifies how restaurants create, capture, and convert demand beyond their four walls. From optimizing your Google profile to running effective ad campaigns, we’re here to help you grow.